MAJID AL FUTTAIM
Khams Shamat Corporate Identity
PROJECT BRIEF
The challenge was to develop the corporate identity of Khams Shamat in a style that marries the traditional taste of the local market with the modern style of the project offerings.
The calligraphy style integrated with modern style elements gave the logo a unique appeal. The application of the corporate identity on the different executions respected the core essence of the brand value.
