MTN

FIFA campaign

Play Video

PROJECT BRIEF

The awareness level about MTN was not matching its operation’s foothold, people relate to it as a local player in some underdeveloped markets

We tapped into the charged emotional status that peaks around the World Cup and established MTN as the brand that understands people’s motives and desires

The magnitude of the campaign exposure on a global level granted MTN a major boost in its sales performance and brand awareness.

BACK